Open, Fair, Involved, Driven, Family

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Do what you say, and say what you do.

Who we are

Traders, next to planners, young guns next to old hands, “experience” next to “just starting out”. Everyone has their own role, together! For the customer. For the business. For the best result. Drive with pleasure. Does a customer have a challenge, an ambition, an idea? Together we come up with he solution!

Thirty years ago Marc, Albert and Piet took the plunge. “It’s all well and good working for one of the biggest guys in the industry, but what and how they do it? We can do that better!” They started with five, 3 owners, 2 employees. Just roll up those sleeves and knuckle down.

Thirty years later, HAPFoods itself is and established name in the world. As large as our worldwide network is, as compact , close-knit and committed is the team. Marc, Albert and Piet have handed over the company to the next generation, who had worked for the company for years. Because that is how you learn this profession: by doing.

Hands on training, starting at the bottom, whether you are a big shot, or commercial babe, everyone starts at the same place. New Generation, new time, new insights. The history and values are cherished, working methods and presentation are adapted to this day and age.

Cousins Rogier and Patrick are at the helm now, and the team is a mix of employees from the first hour, and a young team. But all are an equal part of the HAP Family, because that is what we are. Even though there is no bloodline, HAP blood flows through everyone’s veins.

Core Values and Integrity

Do what you say, and say what you do. Be open, be honest. This is how we treat each other and that is how we would like others to treat us. Trust is the foundation of all we do.


Together we work in and on our company. We don’t exist without our customers, so we know for whom and what we are doing it. It is why we all go the extra mile, without complaining. Does our customer have a problem, or a challenge? We will be looking for a solution, that helps him further, and in the end, helps us too. Without each other we achieve nothing, that is why we learn from each other, it is why we help each other. Not only at the start, but you can count on everyone’s help along the ride.

FAMILY  is committed to each other, you take care of one another. Of course, money has to be earned,  but we also feel our responsibility in the long term. To our people, but also to our environment. We ensure that everyone receives a fair salary, that everyone stays fit and that there is room for fun.We realise that our business has an impact on the environment.  Where we can we adapt our actions. We are the first and only trading house to receive CSR accreditation.

Driven and effective

We have an enormous intrinsic drive. An action-oriented mentality. Each of us in our own way. “Not possible” are not words in our vocabulary. Pull out all the stops, with a smile 🙂


Yes, you read and heard it right. What we deliver ends up on people’s plates. So, that must be good. To make sure what we buy and sell, we buy from the source, we know our suppliers. To ensure quality, we visit our partners. Both with our suppliers and with our customers. If we see that people do not handle “our” products properly. Or do not use the same quality standard as we do, the party will not go on. Or we look for a solution together. You handle FOOD with respect.


Good food on your plate every day. Super important. For your body and your life. When we think of food, we are talking about quality and taste. They must be top notch. We understand that there are differences in what people can afford to spend. But that does not mean that quality is only reserved for those with a bigger wallet. Everyone deserves quality on their plate.


We search all over the world for quality in every segment. Negotiate the best deal. And the best deal is: quality at the best possible price. We do that together. Every day. With our team, with our partners, our suppliers and our customers. We have our ideas about – or rather – requirements for – quality. So we want to know exactly where our products come from and go. We know where our products come from. And then it has to arrive in the same condition in the right place. That requires a lot from us, but also from our (transport) partners. If you go for the same goal together, you know what to do, what is needed. And of course something can always go wrong. But then you have to talk about it, solve it: together. If you have that trust in one another, you will, at a certain moment, be able to finish each others sentences, you stick together, and that is how we do it. That is why we have been working with our partners – often – for decades. These trusted partnerships have another advantage: you get the best price. Through volumes, through agreements, because you know one another. Finally everyone benefits from this: our customers, and their customer.


We export frozen meat, fish, poultry, dairy products, fruits and vegetables. The world is our oyster. Our purchasing takes place in South America, the United States, Canada and Europe. Our goods mainly go to non-European countries. Africa and Asia are important sales markets. We take care of the entire process of purchasing, packaging and transport. For 30 years already. The quality of our products? It has to be good, better, and even better than that: BEST!



All parts PIG: You name it, we have it! Riblets, hindfeet, frontfeet, heads, ears, sternum, spareribs, ham and shoulders, hocks, neckbones, cheeks, uteris, bellies, softbones, moonbones, necks, snouts, masks, cheeks, jowls, livers, kidneys


TURKEY, CHICKEN and HEN: We do it all year round, not just for Christmas: 3 joint wings, primewings, midwings, upperbacks, lowerbacks, tails, drumsticks, thighs, legquarters, livers, hearts, necks, feet, paws and the whole bird ofcourse.


BEEF: From prime cuts out of North and South America or Australia to beeffeet from Europe, we have it all, give us a call and let us know what you are looking for.

Frozen fish

FISH: Horsemackerell, Shrimp, Croakers, Saithe, Yellow Croaker, Pangasius you name it, we can supply it. All MSC approved.

Fresh products

FRESH: We all need our veggies! We can offer them frozen or fresh, depending on the destination of course!

Dry goods

Canned Luncheon Meat, Pinto Beans, Flower, Rice, Milkpowder and many other products.

Our Brands

We have a variety of brands, take a look below!






HAP Trading

HAP Trading focuses on the export of dry foodstuffs.

HAP Forwarding

HAP Forwarding helps businesses with logistical processing of goods.